Wall Candy, for My M&M’s just launched on Facebook. Go forth and put your face on candy, and candy on your wall! http://t.co/9VBju3F
RT @rebelprince: The next NYC #SocialTV meetup is on 6/8, w Sean Casey from @socialguide. Come talk mobile+social+TV with us! http://t.c …
At the last NYC Social TV Meetup…
We recently hosted the second NYC Social TV Meetup at Socialbomb HQ, and once again had a great turnout and a lively discussion around the emerging
We kicked things off with an overview of the industry developments for the past month. The full list is embedded below, but a highlights included Yahoo’s purchase of Into_Now a mere 12 weeks after their public launch, and a lengthy discussion of GigaOm’s TV check-in stats.
Sean Casey from SocialGuide was also there to discuss their recent funding, their methods for tracking real-time social viewing, and the eternal question of what happens after we know who’s watching what - a recurring theme for our meetups so far.
Just after last month’s meetup, friend and social TV conspirator Kenny Miller’s company theKMco launched their coviewing experience for Knicks games at KnicksNow.com.
We’ll be announcing another meetup soon - please get in touch if you’d like to present something, and join the meetup group to be notified of upcoming events!
Here are the slides from the news update part of the night, with source URLs for each story listed in the presenter’s notes:
RT @DoryEx: Hey, so I’m teaching a class at General Assembly on Tuesday about developing for the Facebook API. It should be fun! http: …
One week until the next NY SocialTV Meetup! Come talk second screens and coviewing with us. http://meetu.ps/RH9q
Metrics on who's doing what in social TV
GigaOm did a great writeup on who’s doing what in social TV right now (with some great metrics).
All the popular check-in services allow and encourage their users to post check-ins to Twitter. Granted, not each and every user of these services makes that connection, but indicating your TV viewing behavior to your Twitter followers has become one of the main reasons to use these services. So we asked our friends at Trendrr to take a closer look at the number of times Miso, GetGlue and Tunerfish are referenced on Twitter.
It’s a great writeup of where some of the big(ger) players are at now, and it’s fantastic to see these usage numbers on the subject.
- Mike
True Blood Live Feed hits the Facebook Studio Spotlight! http://bit.ly/fil4jT Thanks @BBDONY!
Recap of last month’s NYC Social TV Meetup: http://t.co/btM3Diz
Socialbomb Engineering: Joyent Case Study on Socialbomb
The Challenge
As a social technology company, Socialbomb helps clients deploy highly effective social media apps across multiple platforms and services. No simple task. And social media apps can detonate at any time: when a thoughtful, well-timed fusion of product marketing meets social media…
Our good friends at Joyent (our intrepid and ever-friendly hosting company) wrote up a case study on our usage of their services. If you’re curious about how we do things at scale, you should check it out!
- Mike
Recap of the First NYC Social TV Meetup
Socialbomb recently played host to the first ever meetup focused on Social TV in New York City. We had a good turnout for our first meetup, with about 25 people coming by to talk about the intersection of video content, social media, and mobile computing.
As people arrived, it became clear that we had a good balance of people working on social TV applications, people from the network and content creation side, as well as artists and technologists who had heard about social TV and wanted to know more. I did a quick talk to set a level playing field in terms of terminology and recent developments in the space, which I later wrote up as a blog post for Talk NYC.
From there, the conversation quickly took off, and spanned a wide range of topics. Most of us were interested in talking about what the user experience should ultimately be. Then there was a spirited debate about the value of check-in services. Get Glue had representatives present at the meetup, ready to expand on what happens with their users after they check-in. And discussion at one point veered towards business and distribution models, and whether they were holding back innovation, or if we should be focused on working within the current models. With sharply held opinions on each side, we ended the evening with a conversation about designing for partnerships with the content providers versus designing tools for users to engage with independently. It was a great evening, with lots of interesting points raised throughout.
And now, we’re announcing our next Social TV Meetup for Thursday, April 28th. If you’re in New York City, come by and talk TV with us!
-Adam
